Trusted by 100+ top agencies
ConsentWave™, is a privacy-first identity and consent management layer that ensures all user data is ethically sourced and compliant with global regulations. At the core of this ecosystem is Persistent ID™, a durable, anonymized identifier that connects user behavior across devices and platforms while honoring individual consent preferences.
Trusted by 100+ top agencies
$77K+
In New Revenue Generated
+15K
Abandoning Visitors Identified
We Simplify The Journey
From Design To Launch.
Process
A visitor sees a consent banner and can choose what they are comfortable with.
If the visitor says yes to certain cookies or marketing, we help the website remember that choice and connect it to future visits.
When someone fills out a form, signs up for email, or checks out, we help the business connect that consent to the contact details they provided, such as an email address.
The goal is simple. Every email, every message, every follow-up should trace back to a clear, honest “yes.”
Consent and compliance
Our clients decide what they ask their visitors, based on their own legal and compliance needs. We provide the tools that:
Show the banner and any related notices
Record the visitor’s choice
Store a time-stamped record of what was agreed to
Help honor changes, opt-outs, and withdrawals of consent
With great power…
How We See
Our Responsibilities
Most of the time, IntentWave acts as a service provider or processor. That means we handle data on behalf of our clients and follow their instructions, within the limits of our contracts and the law.
IntentWave acts as a service provider/processor, using data only as instructed. Our agreements are built to:
Limit how we can use data
Restrict onward sharing
Require compliance with privacy laws such as CCPA and CPRA where they apply
Support honoring opt-outs and privacy requests
We also ask our clients to keep their own privacy policies up to date and aligned with how they use our tools.
Boundaries
What We DON'T Do
We do NOT intentionally build profiles on people who have never interacted with a client’s site, form, or campaign.
We do NOT sell or rent raw consumer data to random third parties with no relationship to the person.
We do NOT use our tools to secretly follow people across unrelated websites without giving them a way to understand and control that tracking.
We do NOT intentionally build profiles on people who have never interacted with a client’s site, form, or campaign.
If we learn that a client is using IntentWave in a way that goes against these values, we reserve the right to step in, require changes, or end the relationship.
rights & choices
Your Rights and Choices
We design IntentWave to help our clients respect and respond to privacy rights such as:
The right to know what data is held about you
The right to access or receive a copy of that data
The right to delete or anonymize data when requested and legally required
The right to correct inaccurate details
The right to opt out of certain uses, such as marketing or particular types of tracking
How We Think
About Security
Privacy and security go hand in hand.
We use reasonable technical and organizational measures to protect the data we handle, including encryption in transit and at rest for sensitive data, access controls for our systems, and logging and monitoring of key services.
We are working toward recognized security and privacy frameworks, with independent partners and auditors helping us raise the bar over time.
Privacy and Compliance Inquiries
If you are a visitor, a customer, a regulator, or a privacy advocate and you have questions about how IntentWave works, we welcome the conversation.
Email: privacy@intentwave.com
Mailing address: 1500 District Drive, Suite 2005, Burlington, MA 01803
Tobias Brusegard
EVP of Tech Operations
Teresa McDaniel
Director of Partner Success
Craig Millman
Strategic Advisor
Johanna Von Wulffen
Strategic Alliance Officer
Zane Witherspoon
Senior Privacy Officer
Matt Stafford
Consent to Conversion Specialist
Camille Anderson
S.V.P. Strategic Alliances
Karisty Welsh
Payment Partners Advisor
